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  • Back to the Core-image

Back to the Core

Bad ideas can’t hide in print and good ideas deserve to shine. That’s why de Persgroep proudly presents the fourth edition of the Creative Press Challenge. A competition challenging the advertising industry to go back to the core. The winning idea will be promoted in de Volkskrant and sent off to Cannes.

Entries 2016-image

Entries 2016

Want to have a close look at this year’s sketches? Check them out here and be inspired!

Agency shortlist

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You can't hide a bad idea in print

A great cause

Plastic Soup Foundation
  • The grand jury-image
  • The grand jury-image
  • The grand jury-image
  • The grand jury-image
  • The grand jury-image

The grand jury

Every year we have a grand jury consisting of awesome people. From editor-in-chief to executive creative director, we’ve got it all. Check out our jury members and see who will be judging this year’s work. These are the people you’re gonna have to convince to win the Creative Press Challenge 2016.

THE GRAND JURY

Every year we have a grand jury consisting of awesome people. From editor-in-chief to executive creative director, we’ve got it all. Check out our jury members and see who will be judging this year’s work. These are the people you’re gonna have to convince to win the Creative Press Challenge 2016.

MERVYN TEN DAM

EXECUTIVE CREATIVE DIRECTOR & FOUNDER, ACHTUNG!

EWOUDT BOONSTRA

THE GENTLE GIANT

DAVE CANNING

EXECUTIVE CREATIVE DIRECTOR, 180 AMSTERDAM

MARIA WESTERBOS

FOUNDER & DIRECTOR, PLASTIC SOUP FOUNDATION

PHILIPPE REMARQUE

EDITOR-IN-CHIEF, DE VOLKSKRANT

WHAT’S NEXT?!

The top 3 has till November 27th to turn their sketch into an ad. After that the jury will convene again to choose the winner from these three produced ads. The winner will be announced on December 1st. The winning ad will be placed in de Volkskrant, together with an exclusive interview, and will be sent to Cannes. May the best team win!

 

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AND THE TOP 3 IS…

In no particular order: Joost van der Schoot & Renske Perdon from The Oddshop, Luuk van de Put & Jurre van de Ven from Alfred and Cynthia Trinocque and Long Woo from SuperHeroes. The jury chose these three sketches because of their simplicity, while still carrying out a powerful message. Well done guys!  Also a big shout out to the rest of the teams; it was really inspiring to see the creativity the Dutch agency world has and to see the effort you’ve all put into it.

 

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NOMINATION NIGHT

During Nomination Night on November 9th  we revealed the top 3 sketches. It was a fun and busy evening with pizza, beer and a lot of creative talent. If you couldn’t make it, you can always check out the pictures (photography by Nikki  Schuurman) and our Creative Press Challenge Gallery.

 

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IT’S TIME TO FACE PLASTIC

Hopefully everyone got to experience the unique and interactive installation at our Briefingsevent. The Plastic Reflective installation confronts us with the plastic version of ourselves. It brings the plastic soup, that is normally floating miles out in the ocean, right in front of our feet. It reflects our behavior and provokes food for thought to hopefully change our plastic use and keep it out of our food chain.

The installation was created by Thijs Biersteker and built by Better Future Factory and Front404.

 

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ABOUT OUR BRIEFINGSEVENT

So Tuesday October 11th was our Briefingsevent and it was pretty awesome. Participants got to experience their plastic self, making the insights in their brief extra powerful. They also got to meet their client, Plastic Soup Foundation, (some of) the jury members and a lot of fellow creatives. If you weren’t there, that sucks for you. Luckily we have some pictures you can check out (photography by Nikki Schuurman).

 

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THEY’VE WHAT IT TAKES – WILDCARDS

Our wildcard winners went far. Very far. Overwhelmed by the many wildcard requests, we selected 6 winners from the following agencies: Fonk Amsterdam, Wubbe, Youngworks, Kaliber, FCB Amsterdam and NEEW. And we want to share a few of these with you. So you know what you’re up against next time. Check out what Andy from Wubbe did here, Leendert-Jan and Luuk from Youngworks here and Sarieke and Misha from Kaliber here. Wildcard winners have been notified.

 

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2 Golden Lovie Awards

For last year’s Creative Press Challenge, when young creatives worked for Fight cancer, Thijs Biersteker and MediaMonks created the Interactive Punching Bag. An interactive installation to literally fight against cancer. We won two Golden Lovie Awards in the category Online Advertising (Mobile & Experiential): one was awarded by the professional jury and one by the online audience: The People’s Lovie Award. The Lovie Awards are the most prestigious, pan European awards for online excellence.

 

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Agency Shortlist 2016

Good ideas only deserve the best. That’s why the Creative Press Challenge is an invitation only competition. Click here to see which agencies are on our shortlist this year. If your agency isn’t on the list, too bad for you. However, you can always try to win one of our wildcards.

Last year’s top 3 teams will get a free pass to join again this year.

 

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ABOUT PLASTIC SOUP FOUNDATION

This year’s charity for the Creative Press Challenge is the Plastic Soup Foundation. More and more plastic waste is ending up in our oceans and seas every day. Due to the effects of weathering, sunlight and wave action, this plastic reduces to smaller particles (micro beads). This leads to serious pollution, not only of the sea, but also of our body. Plastic Soup Foundation wants to create more positive awareness about the problem and be an inspiration to all to take action. Click here for more info.

 

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Creative Press Challenge 2016

Welcome to the new and improved Creative Press Challenge website. We’re proud to be working on the fourth edition of this special competition! After charities related to free press, refugees and cancer, this year we’ve chosen a genre without a voice: plastic. The Plastic Soup Foundation is an iconic charity that has put the consequences of plastic pollution  on the world map. Plastic pollution of marine environments and consequently of our bodies. Read more about the Plastic Soup Foundation here.

Top 3 will be produced
Our talented jury members will select the three best entries, which will be produced. From this top 3 the jury will choose the ad that best reveals the true identity of the Plastic Soup Foundation. The winning ad will be sent off to Cannes and published in de Volkskrant together with an exclusive interview with the winning agency.

Let’s get social
We’ve collected so much awesome content over the years and we’d love to share it with you. Also, we’d love for you to share your thoughts and ideas with us! That’s why we set up a Facebook-group. Check out all the work entered in the last 3 years, photo’s of our events and lots of other interesting stuff. So let’s get social.

 

 

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Register

Did you get a unique participation code from your CD to join this year’s Creative Press Challenge?Activate it here. One code is for a team of two (art & copy).If you don’t activate your code, one of our many wildcard applicants will be more than happy to do so for you.

Stay updated

Stay updated

Please register here to stay updated about the Creative Press Challenge.






Editie 2015

Fight cancer

In 2015 more than 70 teams literally fought together. With every punch on an interactive punch ball, the creatives fought against cancer in order to unlock their briefing. In this brief they were told to make their best print ad of the year for Fight cancer.

Check out our casemovie!

Winner (sketch)

J. Walter Thompson Amsterdam
Leon Ragetlie & Gabriela Nouws

Runner-up (sketch)

IN10
Mirjam Lanting & Lennart van Zanten

Number 3 (sketch)

72andSunny Amsterdam
Frenkel Schönfeld & Jan-Willem de Man

Winner (produced ad)

J. Walter Thompson Amsterdam
Leon Ragetlie & Gabriela Nouws

Runner-up (produced ad)

IN10
Mirjam Lanting & Lennart van Zanten

Number 3 (produced ad)

72andSunny Amsterdam
Frenkel Schönfeld & Jan-Willem de Man
The grand jury-image

The grand jury

• Limore Noach
• Darre van Dijk
• Carlo Cavallone
• Corinne Genestay
• Philippe Remarque

CPC Awards-image

CPC Awards

• Golden Lovie Award, category Online Advertising (Mobile & Experiential)
• Golden Lovie People’s Award, category Online Advertising (Mobile & Experiential)
• Cannes Lions

Editie 2014

Foundation for Refugee Students

During this edition of the CPC 120 creatives literally ran for their lives. And with every drop of sweat they received precious insights into the life of a refugee. We created a unique insights installation combining a tread mill and an Oculus Rift to give participants an experience to never forget. This is how they were briefed to make their best printad of the year for the Foundation for Refugee Students.

Winner

Van Santen Netwerk
Christian van Santen & Floor de Jager

Runner-up

JWT Amsterdam
Robert Nelk & Mark Peeters

Number 3

Dawn
Chantal Koelewijn & Paul de Ridder
The grand jury-image

The grand jury

• Mardjan Seighali
• Mark Chalmers
• Mark Woerde
• Bas Engels
• Philippe Remarque

CPC Nominations -image

CPC Nominations

• 2 Webby
• Now a museum piece

Editie 2013

Free Press Unlimited

The Creative Press Challenge is all about the individual power of ideas. That'™s why in 2013 we challenged creatives to strip the identity of the Free Press Unlimited down to a single print ad, where the true strength of its idea unfolds. This might sound simple, but it's actually quite hard ;)

Check out our casemovie!

Winner

ALFRED INTERNATIONAL
Luuk van de Put & Jurre van de Ven

Runner-up

HAVAS WORLDWIDE
Huub Haarhuis & Matthijs Vrooijink

Number 3

ETCETERA
Wesley Visseren & Vincent Beijersbergen
Gallery 2013-image

Gallery 2013

Pictures kick-off
Entries 2013

The grand jury-image

The grand jury

• Leon Willems
• Chris Buur
• Andre Matarazzo
• David Snellenberg
• Alvaro Sotomayor

CPC Awards-image

CPC Awards

• SAN accent
• ADCN and one ‘Lamp’ for art
direction
• 4 ADCN nominations

How can I join?

Participation is by invitation only. So make sure you get one of the unique participation codes from your Creative Director*. The Agency Shortlist 2016 will be published shortly. If you're not on the list, too bad for you. However... you can try to win one of our wildcards. Click here for more info.

*One unique participation code is for a team of two (art & copy).

How can I submit my work?

Login with your unique participation code (after the kick-off), hit the ‘submit’ button and upload your pdf (max. 4 MB). Your work must be uploaded as a black marker sketch; no coloring, photography or Photoshop allowed.

Do I submit my work with English or Dutch copy?

Your copy must be in English, so that any jury in Cannes can recognize and understand the message. Please think carefully whether your copy also works in Dutch, as the top 3 will be asked to produce their ad both in English and in Dutch. The winning ad will be placed in Dutch in de Volkskrant.

When is the deadline for submitting my work?

At our briefing event you will get your brief and meet the client. After that you have around 2 weeks to create and submit your work. So to be clear: you don’t have to do anything before the briefing event.

On which criteria will my work be judged?

Your work will only be judged with English copy.
Besides that, it will be judged on:
Concept - is the idea clear, original and inspiring, does it fit the identity of the charity and will it appeal to readers of de Volkskrant and worldwide;
Execution - is it solid and does it have stopping power.

Will my work be produced?

The jury will select the three best entries and these will be produced in collaboration with de Persgroep. We have reserved a small budget for this and will discuss details with the top 3 teams. The jury will choose the winning ad from this top 3.

How will my work be placed in de Volkskrant?

The winning work will be placed in de Volkskrant as a full page in December. A good time for charities to do business (New Year’s resolutions and stuff).

How does the interview in de Volkskrant work exactly?

The winner gets an exclusive full page interview in de Volkskrant in December. We will discuss details with the winners.

How does submitting the winning work to the Cannes Lions Festival work?

We will send the winning work to Cannes Lions and we will take care of the costs for submitting the work.

Is this a one time thing?

The Creative Press Challenge is an annual competition. We will publish this year’s Agency Shortlist mid September. If you’re not on the list, you can try to win one of our wildcards.