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Bad ideas can’t hide in print and good ideas deserve to shine. That’s why de Volkskrant introduces the Creative Press Challenge. A new kind of competition that goes back to the core. Show us how pure an idea can be. The winner gets a fullpage interview in de Volkskrant and the winning entry will be produced, published and sent off to Cannes.
Thanks to everyone who joined the Creative Press Challenge this year! What a great kick-off it was for a competition that we’re going to organize every year, each time with a different charity. Congratulations to Luuk van de Put and Jurre van de Ven from Alfred, our winners of this years’ Creative Press Challenge! Their sketch will be produced and placed in de Volkskrant with an exclusive interview, and sent off to Cannes.
Leon is the CEO of Free Press Unlimited. He is also chairman of the committee for the Global Forum for Media Development and a board member of Ghetto Radio, a project in Kenya. Before joining Free Press Unlimited in 2011, Leon worked for the United Nations, setting up independent radio stations in Southern Sudan. He also worked for the Dutch public broadcasting station IKON in various positions.
"Newspapers are the foundation of journalism. To this day newspapers often still shape social debate. Which radiostation, tv program or internetmedium can survive without the information newspapers have to offer?"
Chris (1970) studied Film Studies at the University of Amsterdam. Between 1989 and 1992 he made three series of animation movies for the VPRO. Before joining de Volkskrant, he worked as a film & entertainment editor at VARAgids, where he later became deputy editor. His career at de Volkskrant started in 2010. He is now chief editor of 'V', a section in de Volkskrant focusing on culture, media and arts.
Who says you can't see the whole world while having a desk job? André started his career in 1997 in São Paulo and managed to work in 6 different countries around the globe, from Canada to Japan. He's also managed to create one of Latin America's hottest creative boutiques, Gringo, later snatched by WPP. Finally ending up where he really belongs, Andre is now having the time of his life leading the creative team at Sid Lee in Amsterdam, and continues to be thirsty.
“Print is trusted by consumers much more than any other medias types, which forces advertisers to go back to the core of what makes people tick: powerful stories, plainly told.”
David Snellenberg is a writer, creative director and founder of Dawn (2008), an Amsterdam based strategic/creative agency. His agency makes 'brands matter in today's culture' with a strong focus on social relevance and impact. High end execution is an integral part of every project.
“In a digital age, print ads still rule. Because it's the root, the real essence of a great idea. There's no narrative, no interaction, no technique. You don't get a second chance to make a first impression.”
Born in Spain, Alvaro has been at W+K Amsterdam for over 17 years. During that time he has worked across clients such as Nike, Coca-Cola, EA Sports, Levi’s and Powerade. A very well-travelled chap, Alvaro left Spain 21 years ago and went to London, New York and finally Pasadena where he studied at the Art Center College of Design. After graduating in 1995 he moved to Amsterdam to work at a small advertising agency called Wieden+Kennedy. And we’re very happy to say he’s still here.
"Print is a great medium to streamline your message. If an execution works in print, it's proof that it is going to translate elsewhere. And not vice versa."
We only want to do good for a client that wants to do good. Free Press Unlimited is a foundation that works to ensure that reliable news and information are and remain available to people across the globe. Particularly people in countries where there is little to no press freedom. Click here for more.
The Creative Press Challenge jury convened yesterday to judge the 50 entries. In random order, the following teams are in the top 5: Wesley Visseren and Vincent Beijersbergen from Etcetera, Huub Haarhuis and Matthijs Vrooijink from Havas Worldwide, Luuk van de Put and Jurre van de Ven from Alfred International, Kai Nobbe and Rick van de Ven from Red Urban, Joost van der Schoot and Marten Meijboom from The Oddshop, and Bas Derks and Rob Voortman from Ogilvy (there is a shared number 5). Thursday Philippe Remarque, editor-in-chief of de Volkskrant, and jury member David Snellenberg will announce the winner at the Cannes Lions Show during the 24 hours of Advertising.
On October 3rd we had the official kick-off for the Creative Press Challenge at the Art Directors Club Nederland. Philippe Remarque (chief-editor de Volkskrant) and Leon Willems (CEO Free Press Unlimited) gave the participants their briefing. It was a busy, informative and fun kick-off. Curious? Check out the photo's to get an impression. Photo's made by Matthijs Immink.
The Creative Press Challenge is an invitation only competition. Because good ideas only deserve the best. This summer we completed our shortlist of agencies. The creative directors will be receiving an invite today, asking them to select their best talent to join. So take a look and see whether your agency made it onto the shortlist. If so, start bugging your CD for a unique participation code.
Click here for shortlist.
Amsterdam Adblog, one of our mediapartners, interviewed editor-in-chief of de Volkskrant Philippe Remarque about the Creative Press Challenge and his newspaper in the digital age. Read the article here
De Volkskrant personally chose a charity dear to its heart: Free Press Unlimited. This organisation works to ensure that reliable news and information are and remain available to people across the globe. Particularly in countries where there is little to no press freedom. Free Press Unlimited believes everyone has the right to gain and keep access to the information they require to survive and develop. A good fit with Holland’s largest quality newspaper. Click here for more info.
We are very proud of the beautiful video that was produced for the Creative Press Challenge. Special thanks to everyone who made this possible! Director: Corriette Schoenaerts, DOP: Hessel Waalewijn, Creative director: Thijs Biersteker x Nomadic, Copy writer: Pieter van den Heuvel, Art Department: Dirk & Hans x Jelier & Schaaf, Light: Mick Durlacher, VFX: Fred Huergo Superheroes, Editor: Will Judge x The Gentlemen's Club, Grading & compositing: Scott & Lise x Glassworks, Audio post & sound design : JONS, Music: Amp.Amsterdam, Production: Yasmin x UNIT c.m.a., EQ: 711 Rent, Golden Eye, Studio: Allard Studio's, Special thanks: Cam-a-lot
Chief-editor of de Volkskrant, Philippe Remarque, will invite Holland’s most acknowledged advertising agencies to join the competition after the summer. “The Creative Press Challenge offers creatives the opportunity to work with a familiar medium with a fresh perspective. And it offers our readers the chance to gain insight into how the creative world thinks and works”, Philippe mentions. De Volkskrant will follow the Creative Press Challenge in section ‘V’, covering arts, culture and literature.
We were blown away by all the wonderful responses to the Creative Press Challenge video. Thank you! That's why we decided to give you a sneak peak behind the scenes. Curious about the shoot? Check out our 'making of' photo selection
The winning entry will be produced in collaboration with the Volkskrant and other professionals. Next to that, it will be placed in de Volkskrant and even entered into the Cannes Lions Festival, where more success awaits. The brains behind the work will also get an exclusive interview in de Volkskrant, which is easily torn out to show to your friends and make your mom proud.
Participation is by invitation only. The shortlist and our wildcard winners have been informed. Unfortunately it is no longer possible to join this year's competition. Try again next year!
Your work will be judged based on the power of the idea. Is the idea clear, original and inspiring, does it fit the identity of Free Press Unlimited and will it appeal to readers of de Volkskrant?
Yes, the winning entry will be produced in collaboration with the Volkskrant and other professionals. We have reserved a set budget for this and will discuss details with the winner.
The winning work will be placed in de Volkskrant as a full page on a Saturday in December. This is the period in which people are busy with new year’s resolutions and the likelihood of donating to Free Press Unlimited is maximilized.
The winner gets an exclusive full page interview in de Volkskrant in December. An appointment will be set up to discuss the details as soon as we know who the winner is.
We will send the winning work to Cannes Lions 2014 in the category Press Lions. We will take care of the costs for submitting the work.
This is an annual competition. Send us an email and let us know if you would like to participate next year. We will look at this when we make our agency shortlist for next year.
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