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Bad ideas can’t hide in print and good ideas deserve to shine. That’s why de Volkskrant proudly presents the second edition of the Creative Press Challenge. A competition about the power of ideas. The winner gets a fullpage interview in de Volkskrant and the winning entry will be produced, published and sent off to Cannes.
The Creative Press Challenge is all about the individual power of ideas. That’s why we challenge creatives to strip an integrated campaign down to a single print ad, where the true strength of its idea unfolds. This might sound simple, but it’s actually quite hard: The final ad should be more than just a pretty image and a witty line. It must represent the original thought behind the brand’s campaign, match the brand’s identity and still be original and appealing to its target group.
Mardjan Seighali is CEO of The Foundation for Refugee Students (UAF). In 1992 she fled Iran and found asylum in The Netherlands. With help of UAF Mardjan studied Social Work and Services. Mardjan held several management positions with the Dutch organization for Youth Care and Criminal Rehabilitation. She was also CEO of the Foundation for Dutch Heritage.
“You learn about different worlds from the newspaper. You read the story behind the news. In special reports refugees are given a name and face. The newspaper is, for me, the medium of freedom. The guard dog of freedom of speech and democracy.”
Who says you can’t have an exciting career working for just two employers? Bas started his career in 1994 as a junior copywriter at DDB Amsterdam, which merged with Result in 1996. In 1998, he joined TBWA\Campaign Company, which merged with Neboko in 2002. He’s now partner and Creative Managing Director at TBWA\Neboko. Bas has won numerous national and international awards for films, print ads, websites, mobile, pr-stunts and even the odd trade show booth. His roots are in scriptwriting, his heart is in integrated storytelling.
"If advertising is more and more about sharing true brand stories in an engaging way, Print, in every form, is still a widely trusted medium to be part of that story."
Mark Woerde, founder of LEMZ and Letsheal.org is on a “crusade” to promote peace and progress using the power of advertising. He is an iconoclastic thought leader and the author of the bestselling book “How Advertising Will Heal The World and Your Business.” His vision of hope and the numerous award-winning campaigns he has led, have earned him an influential role in the creative world.
“My appeal to creatives: the world needs you!”
Mark Chalmers works with art, technology and commerce. An early pioneer in digital, he co-founded the global digital collective Creative Social in 2004, the network central in uniting the industry’s interactive leaders for shared inspiration and collaboration. Developing brands globally from Converse to Heineken, Google to Gucci, he most recently worked on the international roll out of the iconic British fashion magazine, i-D. Now, based in Amsterdam, Mark is executive creative director of Vice.
“Print is great, a great challenge. A picture, some words and just one chance.”
Philippe studied Russian and started his journalistic career in 1991 as a Moscow correspondent. He later worked as a correspondent Berlin, political reporter in The Hague and as the Washington correspondent for de Volkskrant. He wrote books on Berlin and Barack Obama and was awarded De Tegel, the highest Dutch journalism award, for his coverage of the first Obama election. In 2010 he moved back to Amsterdam to become editor-in-chief of De Volkskrant.
"Good advertising makes the newspaper interesting and lively for readers. When you take your time to indulge in a newspaper, you open your mind to the world and also to advertiser's stories that are powerfully told."
We are proud of the appreciation for our Creative Press Challenge, from creatives as well as advertisers. The introduction video won a Lamp at the Art Directors Club Nederland award ceremony for best art direction. Many thanks to Thijs Biersteker en Corriette Schoenaerts, who led the project, and all of the other amazing creatives who helped us produce this amazing video. At the SAN Accent award ceremony (Stichting Adverteerders Nederland) the Creative Press Challenge won a prize for Business-to-Business campaign. Curious if we will win in Cannes in the category PR.
De Volkskrant personally chose a charity dear to its heart: Foundation for Refugee Students UAF. An organization that matches the identity of de Volkskrant perfectly: education and social involvement are high on their list editorial priorities. The foundation helps highly educated refugees in choosing and pursuing a study, and finding a job that will fulfill their personal and professional goals. Click here for more info.
Thanks to everyone who joined the Creative Press Challenge this year! What a great kick-off it was for a competition that we’re going to organize every year, each time with a different charity. Congratulations to Luuk van de Put and Jurre van de Ven from Alfred, our winners of this years’ Creative Press Challenge! Their sketch will be produced and placed in de Volkskrant with an exclusive interview, and sent off to Cannes.
The Creative Press Challenge jury convened in November 2013 to judge the 50 entries. In random order, the following teams were in the top 5: Wesley Visseren and Vincent Beijersbergen from Etcetera, Huub Haarhuis and Matthijs Vrooijink from Havas Worldwide, Luuk van de Put and Jurre van de Ven from Alfred International, Kai Nobbe and Rick van de Ven from Red Urban, Joost van der Schoot and Marten Meijboom from The Oddshop, and Bas Derks and Rob Voortman from Ogilvy (there is a shared number 5). On November 7th Philippe Remarque, editor-in-chief of de Volkskrant, and jury member David Snellenberg announced the winner at the Cannes Lions Show during the 24 hours of Advertising.
On October 3rd we had the official kick-off for the Creative Press Challenge at the Art Directors Club Nederland. Philippe Remarque (chief-editor de Volkskrant) and Leon Willems (CEO Free Press Unlimited) gave the participants their briefing. It was a busy, informative and fun kick-off. Curious? Check out the photo's to get an impression. Photo's made by Matthijs Immink.
We are very proud of the beautiful video that was produced for the Creative Press Challenge. Special thanks to everyone who made this possible! Director: Corriette Schoenaerts, DOP: Hessel Waalewijn, Creative director: Thijs Biersteker x Nomadic, Copy writer: Pieter van den Heuvel, Art Department: Dirk & Hans x Jelier & Schaaf, Light: Mick Durlacher, VFX: Fred Huergo Superheroes, Editor: Will Judge x The Gentlemen's Club, Grading & compositing: Scott & Lise x Glassworks, Audio post & sound design : JONS, Music: Amp.Amsterdam, Production: Yasmin x UNIT c.m.a., EQ: 711 Rent, Golden Eye, Studio: Allard Studio's, Special thanks: Cam-a-lot.
We were blown away by all the wonderful responses to the Creative Press Challenge video. Thank you! That's why we decided to give you a sneak peak behind the scenes. Curious about the shoot? Check out our 'making of' photo selection
The winning entry will be produced in collaboration with the Volkskrant and other professionals. Next to that, it will be placed in de Volkskrant and even entered into the Cannes Lions Festival, where more success awaits. The brains behind the work will also get an exclusive interview in de Volkskrant, which is easily torn out to show to your friends and make your mom proud.
Participation is by invitation only. But don’t worry… we have 10 wild cards available. If you haven’t received an invite by September and you still want to join, try convincing us with a brilliant email.
After you have logged in with your unique participation code, hit the ‘submit’ button and upload your pdf.
Your work will be judged on concept (is the idea clear, original and inspiring, does it fit the identity of the charity and will it appeal to readers of de Volkskrant?) and execution (is the execution of your idea solid and qualitative, does it have stopping power?).
Yes, the winning entry will be produced in collaboration with the Volkskrant and other professionals. We have reserved a set budget for this and will discuss details with the winner.
The winning work will be placed in de Volkskrant as a full page on a Saturday in December. This is the period in which people are busy with new year’s resolutions and the likelihood of donating to a good cause is maximilized.
The winner gets an exclusive full page interview in de Volkskrant in December. An appointment will be set up to discuss the details as soon as we know who the winner is.
We will send the winning work to Cannes Lions 2014 in the category Press Lions. We will take care of the costs for submitting the work.
This is an annual competition. Send us an email and let us know if you would like to participate next year. We will look at this when we make our agency selection for next year.
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