Maria Westerbos, founder and director of Plastic Soup Foundation, is an expert in mass communications, specialized in both traditional as well as new media. Her greatest talent is the ability to strategize and bring projects for social change to life with an almost unerring instinct for what different target groups need. Her most recent success was putting the Plastic Soup Foundation on the map in 2011 and transforming the attitudes of businesses, governments, consumers and NGOs regarding plastic microbeads in personal care products with her campaign Beat the Microbead.
“Print is one of the most important instigators of change and progress. Print is our historic memory.”